
Welcome to the world of Purecious!
Asli Sungur, the founder and creative force behind Purecious, founded the brand while studying in architecture school. Her academic foundation in design, coupled with an entrepreneurial spirit and a profound passion for jewelry, seamlessly converged to shape the ethos of her brand.
Experiencing the industry as both a designer and a consumer, she identified a fundamental gap; one that inspired her commitment to detail-oriented design, meticulous craftsmanship, and sustainable practices.
Her early career in photography refined her ability to capture subtle nuances of beauty, while her architecture experience instilled in her a meticulous attention to detail, a disciplined approach, and a deep appreciation for form and function.
Every piece she designs, whether for a bespoke project, a curated collection, or a creative collaboration, is a reflection of this foundation.
With Purecious, she reimagines fine jewelry as more than adornment, but as an enduring expression of design excellence and personal significance.

Let customers speak for us
from 29 reviewsI had the pleasure of working with Asli to design a custom ring from scratch. While I had a basic concept in mind, Asli brought it to life in a way that exceeded my expectations! The whole process was seamless, from the initial inquiry to receiving the beautifully packaged rings at my doorstep. If you’re looking for something truly one-of-a-kind, Purecious is definitely the place to go!

When my partner & I wanted to buy our wedding bands, we didn’t want your typical basic silver / gold band. We wanted something special. A phrase we all see & hear quite often, “في الدنيا و الآخرة" meaning “in this life & the next” felt just right. This phrase meant a lot to us personally but we didn’t want your typical engravings either. So we reached out to Aslı with our vision & there was no one better and more fit to make it a reality !! Purecious made it happen. After messages, calls, and lots of calligraphy options, Aslı showed us exactly what we envisioned. Now, my partner and I have each other’s names & our favourite saying in calligraphy wrapped around our fingers. We got lots and lots of compliments & lots of questions about who made them! Purecious did!! Aslı did!! 5 star experience and 5 star results!❤️

The Masa engagement ring is genuinely unique & stunning, & I can’t recommend it enough. I reached out to Purecious not entirely sure how this would work. I had an idea & it just felt like Purecious would execute it perfectly. In no time they proved me right. I felt very comfortable and knew that my engagement & wedding rings would turn out perfect. Didn’t have to worry about bad results or wrong sizes. The process was simple & there was a lot of support. After a few calls (& lots of messages) with Aslı, the rings were ready. Aslı brought the “Masa engagement ring” to life. It was stunning. Believe it or not, It’s even prettier in real life! You could spot it from a mile away! The compliments I got on this ring alone were insane. Aslı is a talented & great individual, and Purecious is beyond capable of making your jewelry extra special. I am 100% recommending Purecious to my friends & family for any future sentimental jewelry pieces. ❤️!!

Asli was so fun to work with. Very professional and creative person. I love the ring purecious produced for us. She was very patient with us when we needed clarity throughout the whole process and providing with all the options that we should choose from. Thank you so much for making our dream ring into reality.

I was nudged by my fiancée to contact Purecious for ring designs. It was a very smooth experience, especially for someone like me who lacks any experience/ knowledge about jewelry and ring design. My fiancée is totally in love with the design that her sister and Purecious came up with. Totally recommend the experience.

I was absolutely thrilled to work with, Asli! I wanted to work closely with a jeweler who based on her products I knew could bring my vision to life. She even made what I imagined better by suggesting kite side stones, which I had never considered. The entire process was a breeze and Asli was quick to an answer any questions or concerns. Shout to out and Asli and her team on making a breathtaking engagement ring. I know I’ll be coming back for more custom pieces!

Thank you so much for working closely with my partner to design this absolutely stunning and unique ring. The craftsmanship and attention to detail is incredible. I truly feel excited to wear this ring!

Such a beautiful and special ring - I haven’t taken it off since I got it! Aslı was also so easy and wonderful to work with.

I love my ring it’s beautiful and timeless! I was so impressed with the process and Asli was so helpful and kind. I would definitely recommend to all my family and friends!!

Aslı and her team were so incredible. It was really important for me for my fiancé to get her dream ring. Aslı and her team were so incredible throughout the whole process. We started off with my fiancé’s inspo pics, and then we saw mockups, ordered the stones, saw the 3D design and finally picked it up in person! I really loved how involved I was in the process, and how it was all supporting our community!!! So many immigrant families in the process. Alhamdulilah I cannot recommend this enough! - Yahya

I got the Kitmir coin pendant for my wife’s birthday, and honestly, it was one of the best gift decisions I’ve ever made. Thank you.

I love my ring! Asli was super communicative when I reached out with questions. It fits perfectly and I am so excited to wear it. The contrast between the different gold colors, paired with the diamond brilliance makes this such a beautiful piece!

This is my second jewelry which bought from Purecious. The owner is super sensitive and guide to me very well. I like to shop here. Thank you for being so great 🤩

My daughters gifted me with this ring has my birthstone opal between two diamonds symbolizes my two girls. They are my real diamonds of my life. I immediately fell in love with my ring and since that day I am wearing it.

I bought this necklace a couple of months ago and I am super happy with the purchase! The necklace itself is so beautiful, I get so many compliments. The best part of shopping from Purecious was the customer service as the owner helped me design my own Kıtmir necklace with some minor tweaks, she was super helpful! Definitely recommend, 10/10 :)

hand-crafted in california
sustainable
Free delivery
life-time warranty
minority woman owned & operated