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Welcome to the world of Purecious!

Asli Sungur, the founder and creative force behind Purecious, founded the brand while studying in architecture school. Her academic foundation in design, coupled with an entrepreneurial spirit and a profound passion for jewelry, seamlessly converged to shape the ethos of her brand.

Experiencing the industry as both a designer and a consumer, she identified a fundamental gap; one that inspired her commitment to detail-oriented design, meticulous craftsmanship, and sustainable practices.

Her early career in photography refined her ability to capture subtle nuances of beauty, while her architecture experience instilled in her a meticulous attention to detail, a disciplined approach, and a deep appreciation for form and function.

Every piece she designs, whether for a bespoke project, a curated collection, or a creative collaboration, is a reflection of this foundation.

With Purecious, she reimagines fine jewelry as more than adornment, but as an enduring expression of design excellence and personal significance.