San Francisco Collection

Love it so much!!! It’s so classy and the diamond is perfect

Let’s start with this: I’m incredibly particular about my jewelry. I’ve always gravitated toward bold pieces that tell a story — pieces that mean something. And this ring… oh, what a story it holds.

This design was months in the making — countless sketches, daring concepts, and a few creative detours. I challenged Asli with something complex and deeply personal. She took it on with such grace, patience, and heart. In the end, we found ourselves circling back to her very first sketch — because she had understood me from the start. She just knew.

What amazes me isn’t just the ring I now wear, but the journey we took to get here. Every conversation, every idea, every redesign reflected such care and intuition. Asli didn’t just design a ring — she created a piece of my story, one that I now get to wear every day.

And beyond that, I gained something even more precious (or Purecious ;) ) : a friendship with one of the kindest, most thoughtful souls I’ve met. I feel genuinely lucky, as should anyone who decides to work with her.

When we went to Asli, she captured every detail exactly as I had pictured it and it didn’t even take long. We just clicked right away and the ring turned out flawless. Being the first couple she worked with made it even more special, a beautiful result of trust, creativity and being on the same wavelength.

My engagement ring means everything to me. I’ve dreamt of a ring like this for forever and Asli brought my vision to life. From communication to execution, Asli is truly the best and I am so glad I found her. I can’t wait to get a Purecious wedding band next iA!

I can't believe how stunning the ring looks. The process was professional and easy. I am appreciate the quick response on all of my questions. Thank you so much for creating my beautiful rings.

We made the best decision by trusting in Asli to create our dream ring stack. She made sure to really listen to what we wanted, sketching our multiple intricate designs for us to choose from. We also wanted to incorporate meaningful engravings in Arabic, which she was able to do for us. On top of her amazing work, she was always quick to respond and check in along the process. Can’t recommend working with Purecious Jewelry enough!

I had the best experience working with Purecious and Asli on creating my dream ring. She was so helpful and responsive. I couldn’t have asked for a better person to work with. My ring came out better than I could have ever expected. It’s stunning! 10/10 would recommend- from the designing, to the execution, to the packaging and thoughtful handwritten letter, Asli really did her thing! Couldn’t be happier!

I had the pleasure of working with Asli to design a custom ring from scratch. While I had a basic concept in mind, Asli brought it to life in a way that exceeded my expectations! The whole process was seamless, from the initial inquiry to receiving the beautifully packaged rings at my doorstep. If you’re looking for something truly one-of-a-kind, Purecious is definitely the place to go!

When my partner & I wanted to buy our wedding bands, we didn’t want your typical basic silver / gold band. We wanted something special. A phrase we all see & hear quite often, “في الدنيا و الآخرة" meaning “in this life & the next” felt just right. This phrase meant a lot to us personally but we didn’t want your typical engravings either. So we reached out to Aslı with our vision & there was no one better and more fit to make it a reality !! Purecious made it happen. After messages, calls, and lots of calligraphy options, Aslı showed us exactly what we envisioned. Now, my partner and I have each other’s names & our favourite saying in calligraphy wrapped around our fingers. We got lots and lots of compliments & lots of questions about who made them! Purecious did!! Aslı did!! 5 star experience and 5 star results!❤️

The Masa engagement ring is genuinely unique & stunning, & I can’t recommend it enough. I reached out to Purecious not entirely sure how this would work. I had an idea & it just felt like Purecious would execute it perfectly. In no time they proved me right. I felt very comfortable and knew that my engagement & wedding rings would turn out perfect. Didn’t have to worry about bad results or wrong sizes. The process was simple & there was a lot of support. After a few calls (& lots of messages) with Aslı, the rings were ready. Aslı brought the “Masa engagement ring” to life. It was stunning. Believe it or not, It’s even prettier in real life! You could spot it from a mile away! The compliments I got on this ring alone were insane. Aslı is a talented & great individual, and Purecious is beyond capable of making your jewelry extra special. I am 100% recommending Purecious to my friends & family for any future sentimental jewelry pieces. ❤️!!

Asli was so fun to work with. Very professional and creative person. I love the ring purecious produced for us. She was very patient with us when we needed clarity throughout the whole process and providing with all the options that we should choose from. Thank you so much for making our dream ring into reality.

I was nudged by my fiancée to contact Purecious for ring designs. It was a very smooth experience, especially for someone like me who lacks any experience/ knowledge about jewelry and ring design. My fiancée is totally in love with the design that her sister and Purecious came up with. Totally recommend the experience.

I was absolutely thrilled to work with, Asli! I wanted to work closely with a jeweler who based on her products I knew could bring my vision to life. She even made what I imagined better by suggesting kite side stones, which I had never considered. The entire process was a breeze and Asli was quick to an answer any questions or concerns. Shout to out and Asli and her team on making a breathtaking engagement ring. I know I’ll be coming back for more custom pieces!

Thank you so much for working closely with my partner to design this absolutely stunning and unique ring. The craftsmanship and attention to detail is incredible. I truly feel excited to wear this ring!