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purecious jewelry

our story

Hi there, thank you so much for visiting the world of Purecious! It is a pleasure to introduce ourselves to you and be a part to celebrate your life’s many moments!

My name is Asli, I started Purecious to make thoughtfully designed, meticulously crafted, and sustainably made jewelry possible.

With a background in architectural design, I bring a commitment to crafting jewelry pieces that are as beautifully structured as they are designed. As a jewelry enthusiast, I've always been captivated by precious gemstones and exquisite jewelry. However, shopping for myself, I found communicating with jewelers was difficult as they tended to push their inventory rather than helping me find or create the pieces I envisioned. That's why, with our 1:1 concierge service, we prioritize working closely with you to bring your unique vision to life, ensuring every piece of jewelry brings a smile to your face. We partner exclusively with the most skilled artisans and craftsmen in Downtown Los Angeles.

Sustainability is our core value. For this reason, we make pieces with the highest quality ensuring they last a lifetime and generations to come. 

Embracing this ethos, we avoid mining and exclusively use laboratory-grown stones, balancing our respect for nature with our embrace of technological innovation, contributing to a better future.

At Purecious, your dream jewelry awaits, hand-crafted with the finest materials and accompanied by unparalleled concierge service.

With love,